Manager of Paid Social Media Strategy

Lead the way as the Manager of Paid Social Media Strategy at Silk & Snow. Focus on maximizing campaign performance across Meta, Tik Tok, and Reddit for a dynamic impact.

In this strategic role, Silk & Snow seeks an experienced marketer with 3-5 years in paid social, ideally within e-commerce. You will manage robust marketing strategies that enhance customer engagement and drive sales, ensuring creative teams receive actionable insights for performance improvement.

Your role is critical in collaborating with the broader marketing team for a cohesive brand message.

Key Responsibilities:

• Develop and manage comprehensive paid social media campaigns

• Track and report on campaign performance for stakeholders

• Utilize analytical skills to optimize campaigns effectively

• Collaborate with creative team for impactful ad formats

• Engage with platform supports to identify growth opportunities

Requirements:

• University Degree in Marketing or similar

• 3-5 years of experience in paid social media marketing

• Deep expertise with social ad platforms

• Strong relationship and communication skills

• Proficient in both Excel and Power BI for reporting

Contribute to Silk & Snow’s mission of elevating customer experiences through impactful social media strategies.
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