Associate Manager - Digital Acquisition

Associate Manager - Digital Acquisition

Direct Marketing Department

Hybrid

Full Time, Permanent

Level 7

Requisition Number: DIM-

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day.

More than a place to stay, we provide life-changing care with unconditional love and respect. We meet youth’s immediate needs and then we work together to achieve their future goals. We offer 24/7 crisis shelter transitional housing options on-site and, in the community, health and well-being support, training and skill development, and ongoing care once youth move into the community.

For over 40 years, Covenant House has been dedicated to its mission of serving youth on the street and to protect and safeguard all youth with absolute respect and unconditional love. Since 1982, Covenant House has supported more than 100,000 young people.

Overview:We are seeking a performance-oriented Digital Acquisition Associate Manager to contribute to the development and execution of donor acquisition strategies across digital channels. This role plays a key part in advancing the growth and sustainability of our donor base through focused acquisition efforts and enhances supporter engagement through data-driven marketing and compelling digital content.

Reporting to the Manager of Digital Fundraising, the Digital Acquisition Associate Manager is responsible for deploying digital tactics to acquire new donors, re-engage and activate lapsed donors through targeted campaigns, and optimize lead generation to drive donor conversion. The successful candidate will bring a strong understanding of digital media, audience segmentation, campaign and content performance, and a passion for social impact.

We are currently recruiting for 1 Full-time Permanent, Associate Manager - Digital Acquisition. This is a new position within the organization.

• Support the development and implementation of multi-channel digital acquisition tactics across paid media and web platforms to drive donor acquisition, re-engagement, and activation of lapsed donors.
• Coordinate with internal teams to ensure the effective setup and deployment of email campaigns, aligning messaging and targeting with broader campaign objectives.

• Segment prospective donors based on behavior, demographics, and preferences to enhance campaign relevance and performance.
• Support the development and coordination of email nurture sequences designed to convert leads into donors, ensuring alignment with audience segmentation and campaign strategy.
• Ensure messaging and engagement tactics are aligned with strategic direction and tailored to diverse audiences across markets, in collaboration with the Manager of Digital Fundraising.
• Use A/B testing and audience segmentation to refine targeting and messaging.

• Track and analyze campaign performance using tools such as Google Analytics, Looker Studio, Meta Ads Manager, Raiser’s Edge, and email platforms.
• Use data insights to recommend optimizations that improve donor conversion, engagement, and return on investment (ROI).
• Monitor email performance and continuously optimize for engagement and conversion.

• Work with internal teams and external partners to develop compelling digital content that drives donor action and supports campaign objectives.
• Ensure consistency and alignment with brand voice and fundraising goals.

• Support the development and optimization of lead generation funnels.
• Implement strategies to convert leads into active donors through targeted digital engagement.

• Assist in planning and manage day-to-day execution of paid media campaigns across platforms (Google, Meta, You Tube, Tik Tok), in collaboration with the Manager of Digital Fundraising and external media partners.
• Monitor key performance indicators (KPIs) such as ROAS, CPA, and conversion rates to assess and improve campaign…