Marketing Specialist, Brand

Pay Range: $55,000 - $85,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance;
Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

The Marketing Specialist for our brand portfolio is a curious, entrepreneurial thinker that will act as a champion for our customers including our DIY, DIFM and increasingly our Pro. Their day-to-day activities are bringing customer insights & data to life creatively, in a way that builds a connection with new and existing customers. They will support campaign strategies across paid and owned channel while coordinate campaign details with internal partners.

With attention to detail and a desire to create scroll-stopping campaigns, they’ll be responsible for seamless campaign execution for their portfolio.

Key Responsibilities:

Planning and Execution

• Provide planning support for the marketing manager as it pertains to key marketing campaigns
• Support detailed implementation and communication of brand specific marketing plans to cross functional teams (Media, Legal, UX, Production etc.)
• Collaborate with the Marketing Manager to draft briefs and build brand marketing plans
• Act as the main point of contact for all category-specific advertising production consisting of campaign details, creative proofing approvals and scheduling among various other day-to-day responsibilities.  
• Responsible for end-to-end execution of integrated brand marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
• Be curious and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
• Maintain brand marketing calendar and supporting materials
• Help to support The Home Depot brand values across all marketing content and communications
• Support additional projects for the marketing team as required

Customer Focus & Performance Management

• Keep track of competitor, social media and market trends
• Become knowledgeable in the industry, business, culture and customer
• Review past campaign results and applying learning

Collaboration & Building Relationships

• Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
• Engage with peers and partners to foster different perspectives and collaboration

Competencies
:

• Action Oriented
• Collaborative
• Communicates Effectively
• Customer Focused

Skills:

• Strong Communication
  
  Skills:
  
  Effectively communicates and coordinates across various teams.
• Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
• Customer-Centric: Provides insightful feedback to enhance customer campaigns.
• Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
• Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
• Driven & Engaged: Curious and results-oriented and committed to continuous improvement.

Direct Manager/Direct Reports:

• Reports to the Marketing Manager, Brand

Travel Requirements:

• Travel to Store Support Centre for Hybrid days
• Attend store walks as needed (Home Depot, Competitors and non-Competitors)
• Occasional attendance at photo/video shoots and events as needed

Physical Requirements:

• Extended Sitting

Working Conditions:

• Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
• Working in stores and/or the Innovation Center
• Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)

Minimum Education:

• Undergraduate degree…