Trade Marketing Manager

Position: Trade Marketing Manager - Wella Company
Lead trade marketing efforts with Wella Company as a Trade Marketing Manager in Toronto, ON (Hybrid). Focus on creating strategic initiatives that advance brand engagement in the beauty sector.
This critical manager role involves spearheading action-driven trade marketing strategies tailored for retail and professional environments. Your insights into consumer behavior and market dynamics will significantly influence Wella's brand positioning and effectiveness in the Canadian market.

Key Responsibilities:

• Lead trade marketing strategies across retail and professional segments

• Develop customer activation plans that drive demand and sales

• Analyze competitive landscape and adapt strategies accordingly

• Collaborate with the Sales team to strengthen partnerships

• Present key findings and strategies to stakeholders
Requirements:

• 7+ years in marketing with a focus on Trade Marketing

• Experience with in the beauty industry or similar markets

• Proven engagement with major retailers in Canada

• Strong ability to manage trade budgets and ensure ROI

• Demonstrated success in launching and promoting products
Bring your strategic marketing vision to Wella to enhance their iconic beauty brands.
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