Growth Marketing Manager

Department: Marketing and Revenue Operations

Location: Toronto, ON (Full-Time, In-Office), with travel to trade shows and conferences as required

Employment type: Full-time

Cann Delta is a regulatory and scientific consulting firm that helps small businesses and startups launch and grow in cannabis and other highly regulated, emerging industries. With offices in Toronto, New York, and New Jersey, we guide clients through complex licensing and regulatory requirements to build compliant, successful operations. Our team includes consultants with PhDs, MScs, MBAs, and government experience, offering deep expertise across regulatory frameworks and scientific matters.

We provide turn‑key licensing services and strategic guidance that move clients quickly from concept to market. Joining Cann Delta means owning work that has a direct, visible impact on that growth.

The Revenue Marketing Manager owns Cann Delta's marketing and its vision, and is accountable for its impact on revenue. This is a leadership role, not a production role. You set the direction, decide what we run and why, and direct Cann Delta's internal marketing team to execute it. You understand the revenue purpose behind every activity: why a given webinar exists, which campaign it belongs to, what number it is meant to move, and how that shows up in Salesforce.

You plan the calendar up to a year ahead, hold the team to it, and give leadership a reliable, defensible read on what marketing is contributing to pipeline and revenue. Day‑to‑day execution (graphics, web, blog, video, and event logistics) is carried out by the internal marketing team under your direction. Your job is to make sure the right work happens: on brand, on time, and tied to a measurable outcome.

You can step in hands‑on when a moment calls for it, but directing and delegating is the default.

• Own the vision. Set Cann Delta's marketing direction and priorities, and make the call on what we run, when, and why.
• Tie every activity to a purpose. Ensure each campaign, webinar, and event maps to a clear objective, a target audience, and a pipeline or revenue outcome, not activity for its own sake.
• Translate strategy into a plan. Turn direction into a concrete campaign calendar, and hand clear, prioritized briefs to the marketing team to execute.

• Tie effort to money. Trace the path from channel to revenue: content and channels (You Tube, web, social, webinars, events) to web and phone inbounds, to opportunities created, to service agreements signed, to final payment.
• Campaign and cost tracking. Ensure every campaign is built and maintained in Salesforce with complete cost data, broken out by category: registration, airfare, hotels, ground transport (taxis and rideshare), per diems, marketing materials, shipping, and booth costs.
• Monthly growth and attribution report. Report web traffic growth, web and phone inbound volume, social audience growth (Instagram, X, Linked In, You Tube), and video performance (views, engagement, subscriber growth, top performers), with a clear narrative on what drove each movement (a campaign, an event, a regulatory update) and what to do next.
• Quarterly business review. Present marketing's contribution to leadership: traffic, inbound demand, pipeline influenced, conference ROI, and cost per lead, with recommendations for the next quarter.
• Attribution plumbing. Maintain source capture (for example, a 'how did you hear about us' field on web forms and Salesforce web-to-lead) so attribution stays reliable.
• Lead handoff. Ensure webinar registrant and inbound lead lists reach Salesforce and sales promptly.

• Direct the marketing team. Assign and prioritize execution work (graphics, web, blog, video, landing pages) across Cann Delta's internal marketing team and any supporting vendors, and hold it to deadlines.
• Quality‑control the output. Review what the team produces for accuracy, brand, and fit before it ships, including AI‑assisted drafts. Anything carrying the company's name is your accountability.
• Brand and version control. …