Regional Strategic Marketing Manager

Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.
As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints.

Together, we’re creating a legacy that goes beyond business - one that’s changing the world for the better.
The Regional Strategic Marketing Manager, CANADA is a member of the Strategic Marketing team and is a direct report of the Global Director Strategic Marketing and Customer experience and works closely with them to define the marketing strategies and plans for the assigned region, including the measurement of their impact. This role is a key partner for regional sales, providing clarity in where to play, how to play, and execution to support short term and long term revenue generation.

The role has ownership of downstream marketing and GTM in a deeply technical, construction technology setting. This role requires a deep understanding of products, market dynamics, customer behavior, and competitor activity.
The role is based in Toronto and with travel across CANADA region, as required.
Key Accountabilities  As a member of the Strategic Marketing team:
Strategic Insights, Planning & Execution   Build clarity with the support of Global Market Insights into regional market trends, including sizing, customer profiles, behavior trends, etc.
Partner with sales leadership to define where to focus efforts across verticals and channels
Build deep understanding of key verticals in the region, with depth across value chain analysis, VoCs and insights generation, technical application analysis, and competitor analysis to build comprehensive GTM playbooks
GTM Management   Partner with Global Offering management to define detailed GTM plans for existing and new product introductions
Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs), and utilize to develop product positioning, messaging, and training materials for the regional organization.
Detail out account access and conversion strategies with sales
Define GTM marketing activities, including sales enablement and training, ABM campaign structures, digital marketing, etc.
Marketing Mix management and execution   Support the creation of detailed marketing mix execution strategies via direct involvement with the regional Marketing Communications team. This includes driving:  Regional brand identity and messaging
Regional Digital marketing and presence
Regional Collateral
Events and promotions

Key Performance Indicators (KPIs):
Successful product launches.
Market share across key verticals
Relative market share to competition
ROI on overall marketing spend
Brand awareness in areas of focus
Lead Management
Team Leadership & Management   Lead and grow a high-performing GTM and marketing team.
Set clear roles and performance goals.
Coach and mentor for skills and career growth.
Optimize resources and budgets.
Drive cross-team collaboration and alignment
To thrive in this role, you
should
bring:
Engineering background combined with experience / education in Marketing, Strategy, Product management, or Business Administration. MBA (General Management / Strategy / Marketing) is a plus .
Substantial work experience in Strategic Analysis, Go to Market, and systems selling. Product marketing experience, including development and execution of integrated multi-discipline marketing communications programs is a plus.

Experience with in a B2B industrial technology…