Performance Marketing Specialist – Payworks

Elevate marketing insights at Payworks in Toronto. Seeking a Performance Marketing Specialist to conduct analytics, attribution, and performance assessments in a hybrid work environment.

This role reports to the Senior Manager of Growth Marketing and focuses on performance intelligence within Payworks' marketing team. You will handle full-funnel analytics, monitor campaign effectiveness, and inform budgeting decisions based on detailed data insights. The successful candidate will possess a strong analytical background and experience in B2B demand generation strategies.

Key Responsibilities:

• Create comprehensive performance reports and analyses

• Manage campaign and channel attribution tracking

• Provide data-driven recommendations for budget optimization

• Conduct A/B and multivariate tests for improvements

• Utilize audience insights for enhanced targeting strategies

Requirements:

• Minimum of 5 years in marketing analytics or demand generation

• Solid background in Salesforce and paid media platforms

• Experience with structured A/B testing methodologies

• Familiarity with tracking validation and governance

• French proficiency is a notable asset

Harness your analytical expertise to optimize marketing strategies and support Payworks' growth.
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