Marketing Director

Reports to
:
Senior Vice President, Marketing & Communications

Date: July 2026

Category: Full Time
- Permanent

Location: Head Office: 1271 Tapscott Road, and Studio/Academy Office: 2 Bloor Street E (Currently Hybrid)

Opportunity:This posting is for an Existing Vacancy

Compensation: $130,000 - $150,000 + Bonus

About Merrithew

Merrithew® is the global leader in mindful movement, the company behind the STOTT PILATES® Movement System™ and a growing portfolio of leading movement education and equipment brands, including Align-Pilates and theGYROTONIC®organization. Since 1988, Merrithew has trained more than 100,000 instructors in over 135 countries and developed premium equipment and science-based education trusted by leading studios, rehabilitation centers and fitness professionals.

Merrithew supports instructors, studio owners and wellness leaders with a complete ecosystem to thrive, including training, equipment, digital resources, business tools and a global network of peers. Its vision is to transform lives through intentional, inclusive movement, shaping the next era of mindful movement through innovation, purpose and a commitment to professional excellence.

GYROTONIC®andGYROKINESIS®are registered trademarks.

Our Core Values

These are the values that guide our daily actions, decisions, and how we work with one another and our customers:

• Community – Culture of belonging, encourage connections and engagement
• Passion – Be present, enthusiastic, energetic, committed to purpose, inspiring
• Boldness – Act with courage, change the norm, never settle for “just ok”
• Customer-Centric – Our Vision is fulfilled through our Trainers, Partners and end-customers.
• Accountability – Act like owners, own the results
• Innovation – Delivering the best, highest-quality products, programs and services

Position Overview:

Director of Marketing will drive marketing strategy and execution across our full brand portfolio
- Merrithew, STOTT PILATES®, STOTT PILATES Studio, Align-Pilates, andGYROTONIC®.This is a rare opportunity to shape how brands with distinct identities and audiences work together as one commercial engine, at a company actively growing through acquisition and channel expansion. This person is a marketer at heart, with strong sales acumen, someone who can build brand and demand-generation programs that drive long‑term success.

Key Responsibilities

Brand & Portfolio Strategy

• Own positioning and marketing strategy across all brands, ensuring each maintains a distinct identity while reinforcing the shared Merrithew ecosystem story
• Guide brand integration as new acquisitions join the portfolio
• Stay ahead of trends in fitness, wellness, and digital content, bring an outside‑in perspective that keeps the brand portfolio culturally relevant

Performance Marketing

• Fluent in marketing metrics and analytics with the ability to translate performance data into clear commercial recommendations
• Own the KPI framework across all brands and channels, and use performance data to make real‑time decisions on where budget and effort should shift
• Direct the team and agency partners in building and maintaining reporting/dashboards, while personally owning the interpretation and insights that follow from it.
• Tie marketing performance directly to revenue and pipeline outcomes, ensuring spend is continuously optimized against actual business impact.
• Own the master content calendar and framework across all brands, working closely with Digital Marketing and the broader business to keep content aligned with commercial priorities and launch timing
• Build and execute written content marketing as a core capability, including website, blog, email marketing and advertising to drive brand and sales engagement

Agency Management

• Manage the PR strategy and the external PR agency relationship, briefing, performance, and output. Ensure PR activity is coordinated with brand campaigns, product launches, and major company moments (acquisitions, new product launches, events)
• Build and maintain the sales tools, collateral, and messaging that equip distributors and internal sales teams to sell confidently into new and existing segments (e.g. fitness clubs, hospitality, residential)
• Trans…