Market Activations Leader

Position: Market Activations Leader for Sun Life
Join Sun Life as a Market Activations Leader, focusing on events and sponsor ships within the Group Retirement Services marketing team. This role combines strategic leadership with innovative marketing initiatives to enhance client engagement.

As the Market Activations Leader, you will be responsible for crafting go-to-market strategies and executing multimedia campaigns that promote digital innovation. You'll lead a high-performing team and coordinate events that showcase Sun Life’s brand in the industry, promoting partnerships and collaborations at multiple levels.

Key Responsibilities:

• Develop comprehensive market activation strategies

• Execute regional and national event plans effectively

• Spearhead insightful research initiatives for stakeholders

• Implement a robust social media visibility strategy

• Track and communicate campaign performance metrics

Requirements:

• 8+ years of experience in financial services marketing

• Proven expertise in stakeholder management

• Strong analytical and strategic execution skills

• Creative mindset with a focus on multimedia content

• Superior written and verbal communication abilities

Shape the future of marketing at Sun Life by leveraging your leadership skills.
#J-18808-Ljbffr