CRM Lifecycle Marketer

Position: CRM Lifecycle Marketer Role at Fittes
Embrace the challenge of optimizing customer engagement s hybrid marketer position focuses on email and SMS to drive retention.

As a CRM Lifecycle Marketer, your 3+ years of hands-on experience will support a dynamic, female-led team in Toronto. You'll be responsible for implementing and managing customer communication strategies, analyzing performance data, and providing actionable insights for campaigns. You’ll partner with the E-Commerce Manager and oversee retention strategies while actively contributing to campaign optimization.

Key Responsibilities:

• Manage email and SMS campaigns from concept to execution

• Build and refine consumer segmentation for effective messaging

• Write concise briefs to align team efforts prior to launches

• Execute loyalty programs and retention touches

• Analyze and report on campaign performance metrics

Requirements:

• 3+ years in CRM or lifecycle marketing experience

• Solid understanding of data analysis and CRM tools

• Skills in Klaviyo and web analytics applications

• Experience with A/B testing methodologies

• Independence in campaign management and strategy development

Transform customer relationships through innovative marketing at Fittes.
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