Manager, Marketing Planning & Enablement; to lead integrated marketing planning and personalization

Manager, Marketing Planning & Enablement (5+ years) to lead integrated marketing planning and personalization initiatives using Agile methodologies and data-driven marketing strategies- 41512

Our financial services client is seeking a Manager, Marketing Planning & Enablement (5+ years) to lead integrated marketing planning and personalization initiatives using Agile methodologies and data-driven marketing strategies- 41512

Location:

Toronto/Hybrid – 3 Days a week

Duration: 12 months (Chance of Extension)

Hours:

37.5 Hours

Internal

Title:

Manager, Marketing Planning & Enablement

Story Behind the Need (Reason for Hiring)

The Manager, Marketing Planning drives sustained and profitable business growth through the planning, development, execution, and measurement of integrated marketing programs that support key Canadian Banking priorities. The role leads end-to-end marketing planning across acquisition, engagement, and retention initiatives spanning both mass and targeted channels.

As a member of Canadian Banking Marketing, you will develop customer-centric strategies and benefit‑led campaign plans that align to business objectives, leverage audience insights, and deliver exceptional client experiences. Working within agile delivery models and cross‑functional teams, you will translate business priorities into integrated marketing programs that drive measurable results while ensuring alignment across stakeholders, channels, and marketing disciplines.

Business Group

Canadian Banking – Marketing Planning & Enablement

Project:

Marketing transformation initiatives focused on personalization, mass and targeted communications,and end to end customer journey execution across owned and mass channels.

We are looking for a strategic marketer who thrives in a fast‑paced, highly collaborative environment and enjoys connecting business objectives, customer insights, and marketing execution. Someone naturally curious, data‑informed, and highly organized, with the ability to manage multiple priorities and influence stakeholders across a complex, matrixed organization. Someone who brings experience planning and delivering both mass and targeted marketing programs and use customer insights and analytics to inform strategy and optimize results.

Candidate Value Proposition

The successful candidate will have the opportunity to:

• Lead high‑visibility marketing modernization initiatives that directly impact Canadian Banking growth.
• Shape and execute end‑to‑end roadmaps for new marketing technologies and personalization capabilities.
• Collaborate with engineering, analytics, product, and marketing teams.
• Influence customer‑first strategies and embed global best practices across digital channels.
• Drive strategic planning, creative development, and execution of targeted marketing programs.

Typical Day in Role

1)
Lead End-to‑End Marketing Planning and Delivery

• Develop integrated marketing plans and campaign strategies that support key business objectives, annual priorities, and sales goals.
• Lead the end-to-end planning, development, execution, and optimization of acquisition, engagement, and retention campaigns across mass, digital, and targeted channels.
• Translate business objectives, customer insights, market research, and performance data into actionable marketing strategies and benefit‑led campaign briefs.
• Plan, project manage, and execute customer‑driven marketing programs through agile and squad‑led methodologies, managing timelines, dependencies, approvals, and delivery milestones.
• Coordinate the development and deployment of creative assets across relevant touchpoints, ensuring consistent messaging and a seamless client experience.

2)
Drive Strategic Planning and Performance

• Support the development and refinement of annual and quarterly marketing plans and identify opportunities to improve planning agility, marketing effectiveness, and budget deployment.
• Monitor consumer sentiment, market conditions, competitive activity, campaign results, and emerging opportunities to inform strategy and optimization.
• Apply audience, segmentation, and customer journey insights to strengthen campaign planning, targeting, testing, and performance.
• Establish campaign…