Content Marketing Specialist

Position: Borrowell Content Marketing Specialist Role
Elevate your marketing skills with Borrowell as a Content Marketing Specialist for a 2-month contract. Engage in writing and optimizing content focused on personal finance topics such as credit cards and rewards programs.

In this remote-friendly role, you’ll be the driving force behind content aimed at making financial decisions easier for Canadians. Responsibilities include planning and executing engaging articles, guides, and product reviews that resonate well on search engines and AI answer tools. You'll play a critical role in maximizing content reach and accuracy while ensuring that financial concepts are easy to understand.

Key Responsibilities:

• Plan and ideate content topics based on research

• Write engaging articles and product comparisons

• Optimize content for SEO and GEO/AEO best practices

• Audit and update existing articles for accuracy

• Manage publishing processes, including formatting and metadata

Requirements:

• Background in personal finance topics

• Excellent written and verbal communication skills

• Experience with SEO fundamentals and tools

• Knowledge in CMS like Word Press

• Proven ability to work independently

Leverage your content expertise to help Borrowell support Canadians in their financial journeys.
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