CRM Email Specialist

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

Kensington is looking for a CRM Email Specialist to join our growing Marketing team and support the execution and optimization of lifecycle marketing campaigns across Kensington Tours, Cruise and Ultra Luxe.

Reporting to the Director, Lifecycle Marketing, you will play a key role in our day-to-day campaign engine, building, QA’ing and deploying high-volume email communications that support lead generation, repeat bookings, reactivation, cross-sell and customer loyalty.

This is a highly hands‑on role for someone who enjoys bringing campaigns to life. You’ll take campaigns from brief through deployment, working within Hub Spot to build emails, manage audiences, execute automated workflows and ensure every communication is accurate, polished and delivered to the right customer at the right time.

You’ll also help us evolve how we work. As our lifecycle marketing program grows, you’ll have opportunities to identify ways to automate manual processes, improve reporting and make our campaign execution more efficient and scalable.

• Build, schedule, QA and deploy B2C and B2B email campaigns through Hub Spot, including newsletters, promotions, webinars, event invitations, seasonal campaigns and ongoing lifecycle communications.
• Own email production from brief through deployment, coordinating timelines and ensuring campaigns move forward accurately and efficiently.
• Build emails using established templates and modular components, incorporating approved creative, imagery and copy.
• Complete comprehensive pre-send QA, including links, tagging, personalization, audience selection and desktop/mobile rendering.
• Manage multiple concurrent campaigns while maintaining a high standard of accuracy and attention to detail.

• Support the execution and ongoing optimization of automated lifecycle journeys designed to nurture leads, reactivate customers and drive repeat bookings.
• Leverage customer behavior, booking history, spend, destination interests and other audience attributes to support targeted communications.
• Build and maintain audience segments and campaign workflows within the CRM.
• Help identify opportunities to transition manual or one‑off communications into scalable automated journeys.
• Support A/B testing across subject lines, send times, creative and offers to improve campaign performance.

• Monitor campaign performance across key metrics including opens, clicks, conversions, attribution, list growth and unsubscribes.
• Conduct post-campaign analysis and translate results into clear, actionable recommendations.
• Document campaign learnings and apply insights to future communications.
• Identify opportunities to improve and automate existing reporting processes.

• Support the day‑to‑day management of Hub Spot, including email templates, workflows, lists and campaign execution.
• Maintain strong list hygiene and support email deliverability best practices.
• Ensure campaign execution and customer data handling align with applicable privacy and email marketing…