Innovative CRM Strategist at Publicis

Unleash your potential with Publicis Canada as a CRM Strategist. Focus on creative and analytical marketing efforts to enhance client offerings and customer engagement.

As a CRM Strategist at Publicis Canada, you will blend creativity and technical skills to drive effective CRM campaigns.

Your role will involve segmenting customers, developing creative briefs, and preparing crucial insights for senior management. Engage with multiple teams and clients to ensure the strategies align with their business missions and values, while utilizing the latest CRM technologies.

Key Responsibilities:

• Lead design and evaluation of multi-channel marketing campaigns

• Establish test-and-learn frameworks for CRM initiatives

• Prepare reporting and share insights with senior leadership

• Manage customer segmentation and targeting strategies

• Provide leadership in CRM and omni-channel campaigns

Requirements:

• 3+ years of marketing experience with CRM emphasis

• Highly organized in agile, multi-discipline settings

• Strong client-facing journey development skills

• Familiarity with tools like Amplitude and Salesforce Marketing Cloud

• Excellent communication skills both verbally and in writing

Step into an opportunity at Publicis Canada where your creativity shapes strategies and drives results.