Senior Manager, Product Marketing

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Advance powered by Loblaw drives brands forward. We are unlocking Loblaw’s exclusive customer intelligence, and millions of daily connections with shoppers to drive real impact for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively.

Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love.

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

As the Senior Manager, Product Marketing you will be instrumental in building this growing retail media business by bridging our product innovation and sales activities. Your role will be to equip our account teams and clients with the top-tier marketing tools to successfully leverage our suite of capabilities. You will translate product-level value propositions into full-some marketing strategies that come to life across a variety of communication channels including sales presentations, 1-sheets, insights papers, case studies, website, email communications, events, and social channels.

Furthermore, you’ll lead cross-functional teams to aligned launch timelines and establish channels for customer feedback to guide product innovation. By staying attuned to trends in the dynamic media and retail landscape, and feeding these into our product and marketing strategies, you will be a key thought-leader shaping our division’s marketplace equity and competitive edge.

• Lead the coordination of the go-to-market, external launch planning for product innovations and advancements and market adoption across onsite search and display and in-store ads.
• Occasionally supervise Product Marketing Managers to develop best-in-class, professional-grade marketing and sales materials tailored to the sales strategy and intended audience.
• Work collaboratively with subject matter experts, including Product and Analytics leadership, to manage the pipeline of launches, design roll-out plans, and devise compelling communications to maximize the impact from our product portfolio.
• Work with colleagues on the product team and data teams to shape the product roadmap and plan future product marketing activities.
• Play a critical role in setting and managing the timelines and launch work streams to align a cross-functional team to meet launch deadlines.
• Ensure customer, product & business insights are leveraged to develop the most compelling external narratives across all communications to support our media-selling activities and show the value of our solutions.
• Lead Sales and Ops training on product capabilities and value propositions of new solutions.
• Play a key role in sales enablement, By serving…