Programmatic Account Manager

Tug requires a Programmatic Account Manager to join our growing Media team. We are a results driven agency that treats all clients equally – no matter what their budget, our objective is to continually improve their campaigns. We have a wide range of clients across many interesting verticals. Tug offers its clients integrated PPC, Media Planning & Buying, SEO, and Social Media solutions.

We are a fun, ambitious and innovative digital agency looking for an energetic professional.

This role would be ideal for someone currently in an agency or client direct programmatic role, who has a keen interest in learning paid social and paid search buying, and is strong in a client-facing environment.

Line Manager: Director of Paid Media
Salary: Competitive Salary (depending on experience)
Hours: 9am-5pm
Location: Entertainment District – Peter and Adelaide (hybrid)

• The Account Manager will be responsible for the client’s programmatic accounts including strategy, planning and execution.
• Managing use of DV360 (and GMP suite) as primary DSP and recommend other, specialist DSPs (e.g. Stack Adapt) where required
• Day to day contact with clients, media owners and tech providers
• Operational lead and management of existing accounts across multiple verticals
• Ensure accounts achieve client’s KPIs and business objectives
• Management of tracking, analysis and insight
• Weekly & Monthly internal and client reporting
• Face to face meetings with clients and managing client needs and expectations
• Daily optimisation of accounts for continual improvement
• Innovative and strategic thinking on all client activity

• 2-4 years minimum programmatic experience – agency side
• Expert user of self-serve DSPs such as DV360 or The Trade Desk
• Experience using DCO tools
• Proven ability to manage multiple accounts & strategies
• Proven ability to think strategically for media clients
• Excellent mathematical skills
• Advanced Excel user
• Articulate with good writing and client facing skills
• Analytics package knowledge
• Team player

• Expanded channel knowledge such as how to plan and execute in platform search and social campaigns
• Growth potential in an expanding team and continued senior management support
• An agency where everyone’s opinion matters
• Working for an agency where the people are the biggest selling point (both professionally and personally)!
• Lunch provided on core days in office, monthly team outings, weekly socials with drinks and snacks
• Marketing & Advertising