Senior Lifecycle Marketing Manager

Position: Senior Lifecycle Marketing Manager at Relay
Take charge as the Senior Lifecycle Marketing Manager at Relay, leading strategies to convert self-serve signups into registered users. Optimize customer acquisition journeys to enhance engagement.

As a key player in lifecycle marketing, you will drive the strategy for customer acquisition programs and ensure a seamless transition from lead to registration. This position requires strong collaboration with various teams, including Marketing Ops and Sales, to create impactful journeys that prioritize customer experience. You'll leverage your expertise in testing and data analysis to refine strategies and achieve measurable results.

Key Responsibilities:

• Own lifecycle strategy for new customer acquisition

• Develop comprehensive journey designs that guide user onboarding

• Implement and analyze A/B tests with clear metrics

• Work cross-functionally to improve lifecycle marketing effectiveness

• Document processes and maintain program quality standards

Requirements:

• 4-6 years in lifecycle or growth marketing experience

• Proven track record in optimizing registration processes

• Skilled in marketing-automation tools like Hub Spot

• Strong segmentation and behavioral analytics capabilities

• Self-directed with a strategic mindset

Harness your skills to shape the future of Relay’s customer journey and drive impactful marketing initiatives.
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