Zynga Senior Manager for Lifecycle Strategy

Shape the future of gaming engagement at Zynga as a Senior Manager for Lifecycle Marketing. Drive retention strategies across multiple game genres while leading a dynamic team!

In this pivotal role, you will oversee the Lifecycle Marketing team, focusing on enhancing player experiences through data-driven strategies and effective problem-solving. Collaborate with cross-functional teams to deliver compelling marketing communications and nurture programs that keep players engaged. Your leadership will influence campaigns across genres from Word to Casino.

Key Responsibilities:

• Manage team performance and career development

• Spearhead lifecycle strategy planning and execution

• Drive customer engagement and retention initiatives

• Champion new technology usage within the team

• Review and present marketing performance metrics

Requirements:

• Bachelor’s degree alongside 5+ years in Lifecycle Marketing

• Proven people management experience of 2+ years

• Technical skills in email marketing and analytics

• Familiarity with content management tools and email best practices

• Strong critical analysis and data interpretation skills

Contribute to Zynga’s mission of connecting players worldwide through innovative lifecycle marketing strategies.
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