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Head of Paid Media & Performance Marketing
Job Description & How to Apply Below
Backcountry is seeking a Senior Director of Performance Marketing to own paid media across , , , and You will set the acquisition strategy, build a high-performing team, and partner with Creative, Merchandising, and eCommerce to optimize budget and site experience.
In six months you will audit channels, reallocate budgets based on incrementality and LTV, and develop repeatable launch playbooks.
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