Program Manager - Strategic Marketing

Company Overview:
Imagine working at the forefront of innovation in fluid-flow technology, with over 1200 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

Position Summary:

The Global Program Manager – Strategic Marketing is a foundational role within Armstrong.

We are building Corporate Strategic Marketing as a function to sharpen our strategic decision-making, commercial execution, and long-term growth. This immediate focus will be on setting up global Market, Customer, and Competitive Insights program, developing deep Vertical Segment strategies for the organization, and driving top of the funnel Voice of Customer programs with our Global Offering Management teams. As we scale rapidly across geographies and product categories, our ability to understand and anticipate market forces, customer needs, and competitive moves will define our success.

This role will be structured around three core pillars:

• Market and Competitive Insights – Market sizing, trends, growth forecasting, adjacencies analysis, trends analysis, strategic shifts, competitor monitoring, RMS definitions, differentiation analysis, and positioning inputs.
• Customer Insights – Establishing best practices in VOC + JTBD Mapping, Customer Satisfaction + Feedback definition, Segmentation reviews, 3rd party research management
• Vertical strategies – end-end buildouts of Vertical Segment strategies, with clear recommendations on org. structure and solutions to drive incremental share.

This role is focused on building Corporate Strategic Marketing as a foundational hire in Global Strategic Marketing team and will work closely with strategic and commercial stakeholders while influencing the development of the broader Market and Vertical Insights structure.

Responsibilities:

As the founding member for Global Strategic Marketing, you will be responsible for architecting and operationalizing how we collect, analyze, and activate market intelligence. You will develop scalable approaches to sizing markets, identifying trends, and distilling external signals into strategic guidance for Product, Regional, and Executive leadership. You will help consolidated these insights into clear strategies of how to win as an organization with key leaders within the organization.

You will directly be involved in and help shape the strategic planning process of the organization.

This is a hands-on, high-visibility, high-impact role that requires both strategic thinking and operational grit. You’ll collaborate with cross-functional leaders across marketing, product, sales, and the executive team, driving clarity in an increasingly complex landscape.

Key Responsibilities include: