Campaign Manager, Marketing ​/ Advertising ​/ PR

The role of the Campaign Manager, Performance is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.

• Support the Account Management team with insights to inform request for proposals (RFPs), decks, proposals and planning recommendations.
• Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.
• Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
• Develop in-depth knowledge of the digital media industry.
• Manage campaign set up and execution.
• Monitor creative calendars and campaign budgeting.
• Ensure consistency of ad specs/campaign objectives.
• Ability to facilitate tagging and successfully manage direct response campaigns. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
• Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
• Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
• Assist with training Associates on tools and processes.
• Support Account Managers with sourcing proposals from media partners and liaising with specialty business units (SBUs) as required.
• Ensure invoice clearing and budget management.
• Oversee the administration and maintenance of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• 1-2 year's experience in paid media campaigns across social, search and programmatic.
• Previous experience working within an advertising agency or with a media partner gives leverage to this application.
• Full understanding of the roles of various digital channels.
• Understanding trafficking and website tagging processes an asset.
• Passion for data, emerging media and technology. Professional learning agility, with a passion for continuous development.
• Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with professional attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Ability to develop and foster relationships with media partners.
• Advanced proficiency in Microsoft Office Suite (Word, Excel and PowerPoint).
• Proficient in Meta Ads, Pinterest, Reddit, Tiktok, Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, Meta Ads, Tiktok

Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

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