Manager of Marketing Planning Hybrid

Join a leading financial institution in Downtown Toronto as a Manager, Marketing Planning in a hybrid role. Oversee integrated marketing strategies and lead campaign execution to meet business objectives.

This role demands strong marketing planning capabilities and experience in campaign development. You will manage campaigns across multiple channels while utilizing market research and consumer insights to create impactful marketing strategies. This includes executing acquisition, engagement, and retention campaigns effectively.

Key Responsibilities:

• Develop integrated marketing plans aligned with business goals

• Lead end-to-end campaign execution across various channels

• Utilize market research to curate benefit-led marketing strategies

• Monitor campaign performance and consumer sentiment

• Build cross-functional relationships for effective execution

Requirements:

• 4+ years in executing integrated marketing campaigns

• Experience in campaign development and customer segmentation

• Proficiency in Agile methodology

• Strong communication and stakeholder management skills

• Bachelor's Degree in Marketing or related field

Drive marketing strategy, execution, and collaboration to enhance customer engagement in this influential role.
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