Senior Marketing Director, Equity Finance

Position: Senior Marketing Director, Home Equity Finance
Join RBC in a Senior Marketing Director role focused on Home Equity Finance, driving strategic marketing initiatives. This senior position calls for a results-oriented leader passionate about financial services.
As the Senior Marketing Director, you will be responsible for steering the complete marketing strategy for RBC's Home Equity Finance product. You will lead a talented marketing team in developing integrated campaigns that effectively connect brand messaging with user engagement. Collaboration with cross-functional teams will be critical, as you influence strategic decisions at executive levels, supported by data insights.

Key Responsibilities:

• Own the marketing strategy for Home Equity Finance portfolio

• Lead integrated marketing campaigns focused on premium acquisition

• Transform insights into effective marketing messages and programs

• Manage budgets and performance tracking against KPIs

• Establish data benchmarks and optimize marketing ROI
Requirements:

• Over 12 years of integrated marketing experience in Financial Services

• 5+ years developing and leading effective marketing teams

• Expertise in multi-channel strategy execution

• Strong data analysis skills and performance measurement

• Proven experience presenting to senior stakeholders
Utilize your leadership qualities to drive impactful marketing strategies and bolster RBC’s Home Equity Finance portfolio.
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