Regional Marketing Communications Specialist; US & LATAM

Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints.

Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.

The Regional Marketing Communications Specialist is responsible for translating US & LATAM annual strategic priorities into integrated marketing communications and execution plans, and for driving those plans through execution, measurement and continuous improvement. Reporting to the Regional Marketing Manager, US & LATAM, the role partners with regional commercial teams, Product Offering teams, and Global Customer Experience leaders to strengthen brand awareness, support business growth, and enhance customer engagement.

A key focus of the position is leading Account-Based Marketing (ABM) and digital marketing campaigns leveraging AI-enabled tools and Linked In, while ensuring consistent brand governance, effective campaign execution, and effective marketing communications support for product launches, promotional programs, and customer engagement activities across the region.

This position is based in Toronto (CA) and requires occasional travel as part of the execution of the responsibilities.

• Translate regional business strategies and annual strategic priorities into integrated marketing communications and execution plans, defining audiences, objectives, messaging, channels, activities, timing, resources and measures of success.
• Own execution of approved plans, coordinating internal and global resources as required to deliver against regional priorities.
• Monitor, measure, and optimize marketing program performance through data-driven insights and reporting.
• Apply regional market, customer and competitive insights to communication and campaign planning.
• Benchmark marketing effectiveness against industry best practices and recommend improvements to increase impact and efficiency.
• Lead or support cross-functional initiatives that enhance marketing capabilities, processes, and organizational effectiveness.

• Define and maintain regional campaign, MQL and lead-management processes in coordination with Sales and CRM owners.
• Establish campaign tracking, dashboards and reporting to measure engagement, lead progression, conversion and ROI.
• Manage regional marketing planning calendars, project workflows and execution processes.
• Track regional marketing budget and spend against plan.
• Drive post-campaign evaluation and continuous improvement.
• Coordinate regional marketing administration and execution logistics, including purchasing, vendor coordination, promotional materials and related operational activities.

• Lead the planning and execution of integrated marketing campaigns across multiple channels and customer segments.
• Coordinate with Product Offering, Sales, and Customer Experience teams to deliver impactful promotional programs and launch activities.
• Ensure consistent execution, messaging alignment, and effective resource utilization across the region.

• Develop and execute targeted ABM campaigns focused on strategic accounts and key decision-makers.
• Leverage AI-powered tools for audience segmentation, content personalization, campaign optimization, and performance forecasting.
• Manage…