Creator Marketing Manager

ROLE: CREATOR MARKETING MANAGER DEPARTMENT: CREATOR, CONNECTIONS

LOCATION:

TORONTO | HYBRID – 2 DAYS ONSITE AT OUR DOWNTOWN OFFICE

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

As a Creator Marketing Manager
, you will lead the execution and day-to-day management of creator and influencer programs across a portfolio of clients. You are a highly organized, platform-savvy operator who brings structure to complex programs while ensuring content is engaging, on-brief, and performance-driven.

You will act as a key connector between creators, clients, and internal teams—translating strategy into execution, managing relationships, and ensuring programs are delivered to a high standard. This role requires a balance of hands‑on execution, strategic thinking, and team support, with a strong focus on driving measurable outcomes through creator marketing.

• Support the development and execution of creator and influencer strategies aligned to client objectives, target audiences, and campaign goals.
• Identify, evaluate, and onboard creators that align with brand fit, platform relevance, and performance potential.
• Build and maintain strong day-to-day relationships with creators, talent managers, and partners.
• Manage creator communications, negotiations, and deliverables, ensuring clarity, professionalism, and alignment.
• Provide input into partnership approaches, helping optimize creator selection and engagement strategies based on performance and learnings.

• Manage end-to-end execution of creator campaigns, from briefing and onboarding through to content delivery, approvals, and reporting.
• Own timelines, workbacks, and deliverables across multiple campaigns, ensuring accuracy and consistency.
• Oversee budgets, contracts, payment processes, and financial tracking for creator programs.
• Utilize and maintain the creator tech stack, ensuring accurate data management and efficient workflows.
• Identify and implement process improvements that enhance team efficiency and program delivery.
• Support and guide junior team members, providing direction, feedback, and hands‑on coaching.

• Maintain a strong understanding of social platforms (e.g., Tik Tok, Instagram, You Tube), including formats, trends, and best practices.
• Monitor and share emerging trends, creators, and platform updates that can inform campaign strategies.
• Apply platform knowledge to guide creator selection, content formats, and campaign approaches.
• Collaborate with media teams to support paid amplification (e.g., whitelisting, boosting) aligned to campaign KPIs.
• Continuously build platform expertise and contribute to internal knowledge sharing.

• Support the development of content strategies that are platform-native, engaging, and aligned with brand voice.
• Guide creators on content direction, ensuring outputs are authentic, on‑brief, and optimized for performance.
• Review and provide feedback on content to ensure quality, consistency, and effectiveness.
• Align content outputs with campaign objectives and KPIs, ensuring clarity on success metrics.
• Analyze performance data and contribute insights to optimize future content and engagement strategies.

• 3–5 years of experience in influencer marketing, creator marketing, or digital/social campaign management.
• Hands‑on experience managing creator campaigns from…