Marketing Manager

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets.

• Develops in-depth knowledge of assigned business portfolios, priority areas and target audiences
• Understands and applies stakeholder business plans and priorities to develop and maintain a strategic marketing plan
• Manages key stakeholder relationships and expectations
• Works with a cross functional marketing and sales team to develop high quality, digital marketing campaigns that raise awareness and PwC’s position in the market
• Identifies and builds connected client journeys including defining target clients, buyers, and audience segmentation
• Oversees editorial calendar to ensure on-time delivery of quality deliverables
• Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)
• Reviews past campaign performance and recommend improvements
• Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend
• Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey

• Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing
• Working experience in developing strategic marketing plans and budgets
• Proven background in quantitative and analytical skills
• Proven effectiveness working with virtual teams across different geographic areas
• Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
• Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen
• Function in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team

The salary range for this position is $84,800 - $134,800. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements.

We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:
Degrees/Field of Study preferred:

Required Skills Optional Skills Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Coaching and Feedback, Communication, Creativity, Cross-Functional Collaboration, Customer Relationship Management, Embracing Change, Emotional Regulation, Empathy, External Relationships, Inclusion, Intellectual Curiosity, Learning Agility, Market Penetration, Market Penetration Forecasts,…