Lifecycle Marketing and AI Evaluation Expert

Utilize your lifecycle marketing expertise to influence the design of simulated environments for evaluating AI in marketing. Create compelling briefs that test real-world scenarios for AI agents.

As a Lifecycle Marketing Expert, you will focus on building realistic scenarios for AI training environments that reflect authentic marketing work. Drawing from your hands-on experience in lifecycle marketing, you will design briefs, specify requirements, and evaluate AI's performance against effective benchmarks.

Your role is critical in maintaining high standards for decision-making evaluation within the team.

Key Responsibilities:

• Develop task briefs grounded in real lifecycle marketing experience

• Specify realistic documents and dashboard requirements for tasks

• Write or verify reference answers and quality criteria

• Assess AI agent performances in line with your standards

• Analyze conflicting data to resolve marketing issues

Requirements:

• Established experience in lifecycle, CRM, or retention marketing

• Comfortable using ESPs, Salesforce, and Amplitude

• Experience preferred in AI environment design or training

• Certification from Rubric Academy or Bootcamp highly favored

• Excellent written communication and reasoning skills

Bring your deep understanding of lifecycle marketing to advance AI evaluation frameworks and promote effective marketing practices.