Director, E-Commerce and Customer Care

• Compensation: CAD 155000 - CAD 185000 - yearly

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believein real books, living life fully and generously, being kind to each other and to the environment,and that stories — big and little — connect us. Indigo is our customer's happy place — for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.

OUR GUIDING PRINCIPLES

Our Mission is to inspire reading and enrich the lives of book lovers. As such, we believe inthe power of people and their stories. We aim to attract top talent, nurture the potential ofour employees, and create space for everyone to thrive. Our Guiding Principles  are thefew key ideas that are meant to influence everything we do, every day.

• We Will Hire, Inspire, Promote and Retain the Best – A’s Hire A’s
• We Will Be Data Driven – System Thinking – Entrepreneurial
• We are Committed to True and Shared Value Creation
• We Will Be Human-Centered and AI Enabled
• We are Committed to Caring About Each Other, Our Communities, Our Environment

The Director,E-commerce and

Customer

Care Care leads the ongoing innovation and advancement of our e-commerce site, driving seamless omnichannel engagement, browsing and shopping experiences for our community of book lovers and gift givers.

MISSION

To direct and advance data-driven growth strategies to optimize brand connection, discovery, conversion, and site performance, ensuring our digital storefront consistently reflects our commitment to Inspiring reading and joyful gifting for book lovers.

KEY PERFORMANCE METRICS

Output Metrics

• Net Promoter Score
• E-com sales – direct and EPU
• Employee Engagement

Input Metrics

• Traffic, conversion rate and average order value
• Units per transaction, attach rate, and EPU
• Site speed
• Dwell time
• Traffic originating mix: owned, organic, referral and AI-referred sources

KEY RELATIONSHIPS

• Leads:
  Ecommerce team, Customer Care team
• Interfaces with:
  Digital Product, Visual Merchandising, Merchants, Marketing, Studio, UX Design, IT, Finance
• Maintains relationships externally with peer network, Booknet Canada, RCC

KEY ACCOUNTABILITIES

• Develop and lead the execution of the eCommerce site experience in support of overall business growth and revenue targets;
• Execute site merchandising, seasonal strategies, and content to support the product and marketing strategies
• Own customer experience from browse to fulfillment
  • Establish and monitor merchandising tenets and best practices
  • Establish new arrivals calendar and merchandising cadence
  • Establish and monitoring cross-category content, campaign, and homepage tenets and best practices
  • Optimize the conversion funnel to drive incremental product page views, customer count and average order value
  • Evaluate and solve customer disptempers with CC team
• Define, develop, and implement a comprehensive SEO strategy with insight and input from relevant cross-functional stakeholders
• Establish quarterly channel forecasts and budget recommendations, with speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Manage an experimentation roadmap to optimize performance, including A/B creative tests, incrementality tests, and spend scaling tests
• Embrace and seek out technology that creates solutions for identified customer friction points
• Accountable for the overall engagement, productivity, turnover and bench strength of the team

• The Director of E-commerce should have a passion for the Indigo business
• Hold a relevant degree from a recognized…