Content Marketing Specialist

Position: Content Marketing Specialist at Borrowell
Join Borrowell as a Content Marketing Specialist for a 2-month contract, focused on enhancing financial literacy through engaging content. This remote role entails crafting articles about credit cards and personal finance topics, optimized for both SEO and GEO/AEO.

As part of the marketing team, you'll contribute directly to helping Canadians understand complex financial topics. The role involves thorough research and the creation of user-friendly content that attracts search engine traffic and informs readers. Your efforts will directly influence Borrowell’s growth and customer trust.

Key Responsibilities:

• Create and execute content plans based on search data

• Write informative articles and reviews to assist readers

• Optimize content for traditional SEO and AI resources

• Refresh existing content to keep it current

• Handle the publishing workflow, including internal linking

Requirements:

• Familiarity with credit-related topics

• Strong communication skills for complex topics

• Experience with SEO tools and practices

• Proficient in CMS platforms like Word Press

• Ability to manage multiple projects effectively

Utilize your writing skills to empower consumers at Borrowell while engaging them in responsible financial choices.
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