Data-Driven Lifecycle Marketer

Shape customer experiences as a Data-Driven Lifecycle Marketer with Fittes. This hybrid job combines creative strategy with analytical insights.

With over 3 years of lifecycle marketing experience, you will drive SMS and email campaigns focused on customer retention.

Your role involves analyzing data, running A/B tests, and maintaining CRM lists, ensuring smooth campaign execution from start to inbox. Collaborating closely with the E-Commerce Manager, you will play a vital role in enhancing marketing strategies through data-driven insights.

Key Responsibilities:

• Execute and optimize email and SMS campaigns effectively

• Maintain an updated segmentation strategy and CRM data

• Create targeted briefs for collaborative campaign alignment

• Conduct A/B testing and evaluate campaign effectiveness

• Contribute insights to quarterly marketing plans and dashboards

Requirements:

• 3+ years of experience in lifecycle or CRM marketing

• Proficient in Klaviyo and data analysis techniques

• Familiarity with business intelligence and web analytics software

• Intermediate skills in A/B testing tools

• Capacity to oversee campaigns autonomously and innovatively

Advance your career by crafting compelling lifecycle marketing strategies at Fittes.