Senior Manager, Performance Marketing & Campaigns

Shop Thing is a premium, influencer-led live shopping marketplace powered by video. We connect global distributors, top-tier creators, and a highly engaged community of over half a million customers to shop luxury handbags, footwear, apparel, and more.

Our biggest growth moments happen around high-impact live shows — creator events, luxury drops, seasonal tentpoles — that drive massive traffic spikes, new customer acquisition, and revenue surges.

We’re looking for a Senior Manager, Performance Marketing & Live Campaigns to own both our paid growth engine and the strategic planning of major live-show campaigns that bring customers into the app.

This is a highly revenue-focused role at the centre of our biggest growth moments.

You will:

• Own paid acquisition strategy and budget performance
• Plan and execute large-scale live-show campaigns that drive traffic into the app
• Build hype, urgency, and repeatable traffic playbooks around tentpole events
• Turn live shows into scalable acquisition funnels
• This role blends performance marketing, campaign orchestration, and growth strategy. You are both the architect and the operator.

• Lead campaign strategy for high-impact live shows, creator launches, luxury drops, and seasonal tentpole events
• Build pre-show, live, and post-show marketing plans designed to:
  Drive app installs, increase live attendance, maximize first-time purchasers, fuel retargeting pools
• Develop integrated channel plans across paid, email, SMS, push, organic social, and creator channels
• Create urgency-driven messaging strategies (limited inventory, exclusivity, luxury access)
• Build scalable “event marketing” playbooks that can be replicated across top-tier shows

• Own paid acquisition strategy across Meta, Tik Tok, Google, You Tube, and emerging channels
• Manage and allocate significant monthly budgets with clear ROAS, CAC, and revenue targets
• Build, launch, and optimize campaigns hands‑on in-platform
• Create paid traffic surges ahead of key live events
• Optimize creative based on event performance data
• Scale winning ad formats tied to live moments

• Produce high‑converting ads built around:
  Creator hype, product exclusivity, countdown urgency, social proof from past shows, turn top‑performing live‑show clips into paid ad assets
• Develop structured creative testing frameworks (hooks, formats, audiences, offers)

• Own forecasting and budget allocation across always‑on and event‑driven spend
• Monitor CAC, ROAS, LTV, and contribution margin
• Evaluate event‑level ROI and optimise future campaigns accordingly
• Present performance insights and recommendations to leadership

• 6+ years in performance marketing, growth marketing, or campaign strategy
• Proven experience managing paid media budgets with strong ROI accountability
• Experience running high‑impact campaign moments (product launches, drops, flash sales, events, etc.)
• Deep expertise in Meta Ads Manager (required)
• Strong working knowledge of Tik Tok Ads and Google Ads
• Ecommerce, marketplace, or consumer tech experience preferred
• Highly analytical with strong intuition for urgency‑driven marketing
• Comfortable operating in a fast‑paced, high‑growth environment

• Think in traffic spikes and revenue moments
• Love building hype around big events
• Are obsessed with CAC, ROAS, and scaling what works
• Can move quickly and iterate in real‑time around live moments
• Want to own one of the core growth levers of the business

$75,000, including health and dental benefits

We’re on a mission to transform the way people shop and sell through live video commerce. Hailed as the next evolution in e-commerce by industry analysts, we’re bringing this $430 billion gig economy to North America with the help of top‑tier retail brands, influencers and 350,000+ customers.

There's no such thing as a 'perfect' candidate. We're looking for an optimist with grit and determination, who is excited to face the challenges of a growing startup. Shop Thing is the type of company where you can grow, and we encourage you to apply to us even if you don't 100% match the exact job description.