Sr. Manager, Brand Building & IMC - Foodservice

Position Title: Sr. Manager, Brand Building & IMC
- Food service

Position Type: Regular
- Full-Time

Requisition :44302

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

Reporting to the Director Brand Building and IMC, the Sr. Manager Brand Building & IMC
- Food service is a dynamic marketing leader and strategic partner to the North America Food service marketing organization. This role plays a critical part in shaping brand-building strategies, driving integrated marketing communications (IMC), and ensuring executional excellence across key Food service brands. Working closely with brand teams, agency partners, and cross-functional stakeholders, you will lead the development and execution of impactful, insight-driven marketing programs that strengthen brand equity, drive business results, and advance marketing effectiveness.

• Lead the integrated planning process for Food service brands, from campaign briefing through execution, measurement, and post-campaign learning.
• Develop and execute integrated marketing communications strategies for brand-equity-focused Food service brands, including creative development, media planning, partnerships, earned media, and production.
• Guide product-focused Food service brands through the integrated marketing process, ensuring alignment across budgets, timelines, deliverables, and channels.
• Partner with brand teams to create clear, inspiring, and strategically grounded agency briefs that address consumer needs, brand ambitions, and business challenges.
• Collaborate with media agency partners to identify target audiences and develop data-driven, full-funnel media strategies across paid, owned, and earned channels.
• Build strong relationships with internal stakeholders and external agency partners to deliver best-in-class marketing programs and maximize business impact.
• Influence and advise cross-functional teams including Brand Marketing, Consumer Insights, Shopper Marketing, and agency partners through strategic recommendations and thought leadership.
• Drive executional excellence by managing timelines, facilitating collaboration, connecting integrated agency teams, and ensuring successful campaign delivery.
• Develop and execute a campaign effectiveness learning agenda, leveraging insights and measurement to improve future marketing performance.
• Educate teams on evolving marketing trends, media best practices, consumer behavior, and Food service industry insights while fostering a culture of innovation, curiosity, and continuous improvement.

• Bachelor’s degree in Marketing, Advertising, Business, or a related field required; MBA preferred.
• 7+ years of marketing, integrated marketing communications (IMC), or brand-building experience within the Consumer Packaged Goods (CPG) industry.
• Food service marketing experience preferred.
• Demonstrated experience leading internal and agency teams through full-funnel, omni-channel marketing programs, including paid media, earned media, social media, experiential marketing, partnerships, creator/influencer programs, shopper marketing, and brand activations.
• Strong strategic thinking skills with the ability to balance big-picture vision and detailed execution.
• Proven track record translating consumer insights into impactful marketing strategies and business results.
• Exceptional relationship-building and influencing skills with the ability to engage cross-functional teams and external partners.
• High emotional intelligence, self-awareness, and leadership presence that fosters collaboration and positive team dynamics.
• Ability to adapt and thrive in fast-paced, complex, and ambiguous environments while maintaining accountability and focus on results.
• Strong project management and organizational skills with the ability to manage multiple priorities and deliver projects on schedule.
• Proficiency in Microsoft PowerPoint, Excel, and Word.
• Passion for consumer behavior, food trends, innovation, and continuous learning.

The Brand Building &…