Growth Marketing Specialist

• Develop content briefs and messaging hierarchy for paid marketing channels across all stages of the funnel
• A/B test creative strategy to grow and convert audience segments and improve paid media creatives
• Execute digital marketing campaigns, including ad uploads, creative updates, and content tracking
• Conduct creative analysis and industry research to inform and optimize paid marketing strategies
• Support end-to-end influencer processes, including identification, vetting, contracting, management, and performance reporting
• Analyze marketing performance, update reports, and track key metrics
• Partner with the agency on Google campaign execution, creative updates, and content delivery
• Create cohesive paid marketing campaigns aligned with Casper’s brand standards and objectives
• Participate in campaign ideation and prepare marketing briefs for paid channels
• Manage multiple projects while maintaining creativity and attention to detail
• Monitor content trends and develop innovative ideas aligned with targets
• Support Content Marketing Production from development through execution
• Report to the Senior Manager, Growth Marketing

• Bachelor’s degree in Marketing, Business, or a related field
• 2–4 years of experience in performance marketing
• 2 years focused on paid social running Meta and Tik Tok
• Proficiency in Meta, Meta Business Suite, Tik Tok, including Smart Plus and Search Campaigns, Google Search, Performance Max, Demand Gen, and GA4 as an asset
• Demonstrated success running influencer campaigns across Meta, You Tube, Tik Tok, and other platforms
• Comfortable participating in photoshoots and video recordings
• Experience managing ecommerce product feeds
• Detail-oriented and organized; able to manage multiple tasks in a fast-paced environment
• Project management experience is an asset
• Comfortable working with data to track performance and identify optimization opportunities
• Understanding of e-commerce and its digital marketing landscape
• Able to work independently and in a team environment

Demonstrates expertise in developing and executing paid marketing campaigns across various platforms, with a strong focus on performance marketing and influencer management. Proficient in analyzing marketing performance and optimizing strategies to align with brand objectives.

• Performance Marketing
• Paid Social Campaign Management
• Influencer Campaign Execution
• Data Analysis and Optimization
• Project Management

• Content Brief Development
• A/B Testing
• Digital Marketing Campaign Execution
• Creative Analysis
• Ecommerce Product Feed Management

• Detail-Oriented
• Organized
• Creative Thinking
• Team Collaboration
• Independent Work

• E-commerce
• Digital Marketing
• Influencer Marketing
• Campaign Ideation
• Content Marketing

• Meta Business Suite
• Tik Tok
• Google Search
• Performance Max
• GA4