CRM Lifecycle Marketing Specialist

Position: CRM Lifecycle Marketing Specialist Role
Shape customer experiences as a CRM Lifecycle Marketing Specialist at Cook Unity in Toronto. Focus on creating targeted email and SMS outreach to boost retention efforts.

At Cook Unity, you will be part of a dynamic CRM team that impacts business performance.

Your role involves executing communication strategies through emails and notifications, honing your skills in a collaborative environment. You'll maintain the CRM marketing calendar and support various teams for effective campaign implementation.

Key Responsibilities:

• Own campaign implementation for emails and SMS

• Track and report on CRM performance metrics

• Collaborate with cross-functional teams for campaign briefs

• Manage customer segments in the CRM platform

• Ensure timely execution of campaigns and communications

Requirements:

• Minimum 2 years of experience in email marketing

• Proficiency in CRM tools, especially Braze

• Strong detail orientation and communication skills

• Ability to juggle multiple deadlines and tasks

• Familiarity with HTML and personalization advantageous

Drive impactful retention strategies through innovative lifecycle marketing at Cook Unity in Toronto.