Senior Marketing Manager,Digital Enablement Job Toronto area,Ontario Canada,Marketing / Advertising / PR

Position: Senior Marketing Manager, Digital Enablement – 18 Months Contract

Lead and evolve digital marketing capabilities, focusing on Salesforce Marketing Cloud, the broader Salesforce ecosystem, and Allego
Develop, execute, and optimize email marketing strategies and automated customer journeys for Retail, Institutional, and Wealth tech audiences
Create targeted, personalized campaigns that drive engagement and business outcomes
Manage segmentation, A/B testing, personalization, and campaign optimization
Monitor and report on campaign performance and provide actionable recommendations
Serve as primary business owner for Salesforce Marketing Cloud and Allego
Partner with Sales Operations and Technology teams to enhance marketing automation and Salesforce ecosystem integrations
Manage Allego content and support user adoption through best practices and training
Identify opportunities to leverage AI for marketing workflows, personalization, content creation, and reporting
Partner with Marketing, Sales, Sales Operations, and external vendors to deliver scalable digital marketing initiatives
Improve processes through automation, analytics, and emerging technologies

Requirements

5–7 years of experience in digital marketing, marketing automation, or email marketing
Hands‑on experience with Salesforce Marketing Cloud and the broader Salesforce ecosystem is required
Experience managing Allego or a similar sales enablement platform
Ability to manage segmentation, A/B testing, personalization, and campaign optimization
Experience developing and optimizing automated email journeys
Ability to identify and implement AI‑powered marketing solutions
Ability to partner with Marketing, Sales, Sales Operations, Technology teams, and external vendors
Canadian experience is not required
Must be able to work in a hybrid role based in Toronto, Ontario

Core Competencies

Demonstrates expertise in digital marketing strategies, particularly with Salesforce Marketing Cloud and Allego, focusing on email marketing, campaign optimization, and leveraging AI for enhanced marketing workflows.

Highest-signal resume keywords

Salesforce Marketing Cloud
Email Marketing Strategies
Campaign Optimization
Allego Management
AI‑Powered Marketing Solutions

ATS Optimization Keywords
Hard Skills

Digital Marketing
Marketing Automation
Segmentation
A/B Testing
Personalization
Automated Email Journeys
Analytics
Content Creation
Performance Monitoring
Reporting

Soft Skills

Collaboration
Communication
Problem‑Solving
Training
User Adoption

Industry Keywords

Retail
Institutional
Wealth tech
Digital Marketing Initiatives

Tools & Technologies

Salesforce Ecosystem
Allego
Marketing Automation Tools
Emerging Technologies