Director of Customer Engagement Marketing

Drive customer loyalty and partnerships at Scotiabank as the Director of Customer Engagement Marketing. Develop marketing strategies that enhance retention and revenue through innovative programs.

In this integral position, you will work closely with key stakeholders to define marketing goals and craft engaging customer experiences. Your responsibilities will include managing campaign development and analyzing customer behaviors to refine strategies. You will ensure effective collaboration across teams while driving efforts that align with the Bank's strategic vision.

Key Responsibilities:

• Define marketing objectives in collaboration with partners

• Implement client acquisition and retention programs

• Analyze insights to drive loyalty and engagement strategies

• Develop and oversee cross-promotions with partners

• Measure campaign impact using defined KPIs

Requirements:

• Bachelor’s degree in Marketing, Business, or Communications

• 8+ years in loyalty marketing or CRM sectors

• Proven background in customer lifecycle and data analysis

• Strong leadership and communication capabilities

• Familiarity with the partnership landscape in Canada

Leverage your marketing expertise to enhance Scotiabank’s customer engagement and retention programs.