Senior Manager, Athlete Marketing

STRATEGY

• Develop and communicate national athlete marketing strategy, aligning with global objectives and regional needs.
• Design national efficiencies for executions, marketing, activations, and guide the annual business plan.
• Drive the team to create innovative athlete marketing and media opportunities.
• Lead concept creation for projects, marketing tactics, and content from ideation to implementation.
• Collaborate with Marketing, Sales, Finance, and Operations on annual athlete marketing plans; develop retail programs with Sales and Brand teams.
• Increase Red Bull's brand presence in mainstream sports, Olympic disciplines, fitness, and active lifestyle.
• Identify and capitalize on sports trends; develop unique tactical opportunities with athletes to enhance brand image.
• Identify new playgrounds, athletic trends, sports media rights, and innovations to evolve Red Bull’s sports presence.
• Ensure alignment with global athlete marketing strategy and serve as a liaison with International HQ.
• Leverage Red Bull’s global athlete portfolio and partnerships to meet local market demands; provide insights to optimize athlete leverage.
• Explore athlete-relevant opportunities to drive brand growth and visibility.
• Consider media rights, social media, and 'name, image, and likeness' in athlete contracts and goals.

MANAGEMENT

• Manage and diversify the national athlete portfolio, ensuring top talent selection.
• Lead negotiations with athlete representation, creative, and marketing agencies.
• Provide tailored support, including marketing tools, salary, bonuses, communications, and performance guidance.
• Organize and deliver up-to-date athlete branding guidelines, ensuring efficient material storage and logistics.
• Set athlete targets and manage athlete communications via Red Bull Sportsnet.
• Coordinate business support for top athlete projects, offering country-specific insights.
• Own budget and brand appearance for national athlete activities, adhering to international guidelines.
• Ensure the Athlete Marketing team manages athlete relationships and partnerships.
• Oversee the RBCA athlete roster, improving performance tracking and portfolio balance with HQ.
• Deploy national athlete strategies in-store, collaborating with Sales and Brand teams.
• Include Creators in athlete activities to broaden reach among Canadian consumers.
• Ensure athletes communicate product efficacy during key fitness and lifestyle events.
• Collaborate with internal partners to create engagement metrics for athlete brand image.
• Utilize third-party relationships to communicate product efficacy through athletes.

EXECUTION

• Identify new talent, personalities, partnerships, and opportunities that fit the Red Bull brand; scout for athletes and develop custom branding solutions.
• Partner with the Media Network to maximize exposure and reach.
• Hire, manage, and lead teams and agencies for athlete project execution.
• Procure strategic partnerships to offset project costs and add brand value.
• Develop distribution strategies with the Media Network, teams, leagues, and sports organizations.
• Collaborate with Communications, Programming, and Media House to create credible content for priority athletes.
• Coordinate support for top-performing athletes and partnerships to deliver the brand vision.
• Enhance contribution to Brand, Sales, MN, and Field teams, ensuring effective deployment of athlete assets.
• Create streamlined tools for athlete marketing training, tracking, evaluation, reporting, and archiving.

LEADERSHIP

• Showcase Red Bull as an innovative brand in sports by building a strong network and being approachable.
• Lead and support the team with project kickoffs, leveraging current project management principles.
• Align activities with broader business needs through cross-departmental collaboration.
• Share best practices and lessons learned nationally and globally with sports, regions, and marketing teams.
• Set standards for reporting, target setting, brand messaging, evaluation, and ROI for Red Bull and partnerships.
• Provide best-in-class tools and support for athlete marketing and management.
• Deliver feedback on project highlights and ideas, including evaluation standards.
• Optimize budgets by challenging expenditures against ROI.
• Coach team members to develop comprehensive marketing, communication, and performance plans for each athlete asset.

PARTNERSHIP

• Identify and engage with the most fitting sports organizations to expand Red Bull's presence into regional markets.
• Lead partnership negotiations and guide the team towards…