Senior Digital Growth Marketing Leader

Join Fairstone Bank as a Senior Manager in Digital Growth Marketing to lead innovative acquisition strategies and enhance overall customer experience. Focus on driving digital performance through data-driven decision-making.

As a key member of the marketing team, you will shape the digital marketing landscape, prioritizing user acquisition and conversion optimization across multiple channels. In this strategic role, you’ll lead a high-performing team while reshaping customer interaction through robust marketing initiatives. Your collaboration with various departments will ensure all marketing strategies are executed safely and effectively.

Key Responsibilities:

• Cultivate a growth-focused culture within the marketing team

• Own the digital acquisition budget and investment strategy

• Refine website and content strategies to improve conversions

• Develop dashboards for tracking marketing performance

• Pioneer the use of AI tools for optimized marketing efforts

Requirements:

• Degree in Marketing, Business, or relevant field

• Over 8 years in Customer Acquisition or Growth Marketing

• 2+ years leading teams of specialized marketers

• Proven track record in managing large acquisition campaigns

• Exceptional analytical and communication skills

Lead initiatives that reshape digital marketing at Fairstone Bank, driving impactful growth and customer satisfaction.