Search Engine Marketing Specialist at Marketbridge

Take your SEM career to the next level with Marketbridge! This role focuses on managing and optimizing paid search campaigns across Google Ads and Microsoft Ads for leading B2B brands.

As a Search Engine Marketing Specialist, you'll have an exciting opportunity to build and oversee paid search strategies that drive demand and generate revenue. Your expertise in campaign management, audience analysis, and performance optimization will support Fortune 1000 enterprises and high-growth companies alike. Contribute to a collaborative environment where creativity and data-driven insights intersect.

Key Responsibilities:

• Build and manage paid search campaigns on Google and Microsoft Ads

• Conduct keyword research and audience segmentation

• Write and optimize ad copy to enhance CTR and conversions

• Monitor performance metrics like CPA and ROAS

• Execute A/B tests across ads and landing pages

Requirements:

• Minimum of 2 years' paid search/SEM experience

• Proficiency with Google Ads and Microsoft Ads

• Strong analytical skills with Excel or Google Sheets

• Google Ads certification preferred

• Detail-oriented with problem-solving abilities

Harness your SEM skills to make impactful contributions at Marketbridge.