Senior Manager, Marketing Innovation Strategist, -to-Market

Requisition : 274025

At Tangerine, we’re redefining banking. As Canada’s leading digital bank, we thrive on innovation, agility, and bold thinking, tackling every challenge head-on with leading technology and the unstoppable power of collaboration.

Our client-obsessed teams deliver flexible, accessible banking solutions, breakthrough products, and award-winning service.

Beyond banking, we’re committed to making an impact in the communities we serve and across our organization. We foster a culture built on integrity, inclusion, and fearless ambition - where diverse perspectives are valued, and people are empowered to do their best work.

Are you ready to disrupt the status quo? Do you crave challenges that push boundaries? If you’re a high performer looking to accelerate your career and reimagine the banking landscape, this is your moment.

Let’s shape the future of banking together!

The Senior Manager, Marketing Innovation Strategist, Take-to-Market identifies where Tangerine can win next - uncovering high-potential customer, market, competitive, and cultural opportunities and turning them into a pipeline of bold ideas designed to unlock growth. This role is focused on marketing innovation - generating differentiated go-to-market ideas that help Tangerine grab attention and breakthrough in market. Sitting at the front end of innovation, this role connects insight, imagination, and business ambition to define the opportunity, shape the strategic idea, and mobilize the right partners to bring the strongest possibilities forward.

As a catalyst for what is next, the Marketing Innovation Strategist challenges conventional thinking, creates momentum around differentiated opportunities, and helps Tangerine build the next wave of ideas that can advance its Take-to-Market priorities and deliver meaningful customer and business impact.

• Opportunity Discovery & Strategic Foresight
  • Synthesize customer, market, competitive, cultural, and business intelligence to identify high-potential opportunities for growth and differentiation.
  • Monitor emerging behaviors, category shifts, new capabilities, and cultural signals to anticipate where Tangerine can win next.
  • Identify unmet needs and market whitespace, assessing each opportunity against customer relevance, brand fit, strategic value, and potential business impact.
  • Reframe business priorities and challenges into clear, inspiring opportunity statements that focus teams on the most valuable problems to solve.
  • Develop persuasive opportunity narratives and recommendations that create alignment, secure sponsorship, and build momentum around where Tangerine should place its next bets.
• Innovation Pipeline & Idea Incubation
  • Build and manage a visible pipeline of go-to-market opportunities and ideas spanning products, partnerships, campaigns, channels, and customer experiences, prioritizing them based on desirability, strategic fit, feasibility, distinctiveness, speed to market, and potential impact.
  • Translate priority opportunities into bold, buzz-worthy go-to-market ideas that define the customer value, business potential, and reason Tangerine can win.
  • Facilitate ideation and co-creation with cross-functional teams, bringing diverse perspectives together to generate and strengthen differentiated solutions.
  • Shape the strongest ideas into actionable opportunity cases and incubation plans, including the problem to solve, proposed solution, how it could come to life, why it will work, and the next step required to validate it.
• Cross-Functional Mobilization & Innovation Impact
  • Partner with Take-to-Market, Client Solutions, Brand, Channel, Product, Digital, and Agency teams to connect go-to-market…