B2B Product Marketing Manager at AppDirect

Drive transformation as a B2B Product Marketing Manager erage insights to enhance product positioning and customer engagement.

In this challenging role, you will take full ownership of product marketing for App Direct's Business Unit. Your responsibilities include crafting and executing successful go-to-market strategies while focusing on advocacy programs. You'll utilize competitive intelligence to inform product decisions and collaborate with cross-functional stakeholders to ensure effective communication.

Key Responsibilities:

• Develop and execute go-to-market strategies for product launches

• Define success metrics tied to the Business Unit pipeline

• Work with the Product Management team on the product roadmap

• Innovate customer marketing strategies for advocacy and growth

• Manage relationships with industry analysts and stakeholders

Requirements:

• 3-5 years of B2B SaaS product marketing experience

• Expertise in conducting competitive and market analysis

• Familiar with analyst relations processes

• Experience in customer advocacy campaigns

• Strong communication skills for detailed storytelling

Utilize your marketing expertise to impact product success at App Direct.