Ecommerce Specialist

Reports to: Director of Digital Marketing and E-Commerce

Category: Full time, Hybrid – Permanent

Position Location: Scarborough Ontario, Tapscott Office

Opportunity: This is a new role in the organization

Compensation: $60,000.00 - $70,000.00

Our highly successful and rapidly growing online ecommerce store is in need of support in the form of an E-Commerce Specialist. Based in Toronto, ON (Hybrid), this position will take an active and important role in driving end-to-end growth - engagement, acquisition, and retention - for the company's online store.

The E-Commerce Specialist is a key contributor to all ecommerce-related activities including promotions planning and implementation, new product launches, product performance optimization, merchandising, digital content development, and analytics benchmarking and reporting.

• Own the day-to-day ecommerce content updates and merchandising for the company's online store.
• Coordinate and execute on company ecommerce strategies and promotional plans.
• Devise and implement strategies to improve the user experience, acquire new online customers, increase conversion, and grow revenue.
• Lead the rollout of all new product launches and ecommerce content updates to keep the store fresh, engaging, and effective.
• Support and manage the creation and execution of all monthly, seasonal, flash-sale, and special promotion initiatives and merchandising strategies.
• Create new and maintain existing web store pages ensuring thoroughness, consistency, and accuracy of information, and adherence to best practices.
• Track sales, product performance, and ecommerce KPIs and assist in their analysis to provide recommendations on how to improve sales.
• Create promo codes and coupons for promotional efforts and communicate with departmental sales groups to advise of all active offers.
• Partner with internal teams to support SEO and paid digital media initiatives.
• Manage the product ratings and reviews program, including monitoring performance and recommending optimizations.
• Provide strategic recommendations supported by research and ecommerce best practices on new initiatives and store optimizations that will grow revenue in emerging markets and audiences.
• Execute ecommerce campaigns to support sales through the company's network of international distributors and resellers in conjunction with the Sales team.

• 3+ years' experience in a similar ecommerce role for a global organization.
• Degree or diploma in business or marketing-related field.
• Keen attention to detail to ensure completely accurate information for hundreds of products.
• Familiarity with creating and managing products in ecommerce platforms (e.g., Shopify).
• Flexibility to adapt to the needs of a rapidly growing organization.
• Analytical, with strong experience using numbers to deliver insights and action using Excel, Google Analytics, and other tools.
• Clear understanding of current and emerging ecommerce best practices.
• Proficient communication and copywriting skills.
• Strong project management skills with experience using Jira, Confluence, and Slack preferred.
• Experience in the fitness, health, or wellness industries is preferred, but not mandatory.
• Strong passion for ecommerce, UX, and digital strategy with an equally strong desire to learn, understand, and grow.

• Competitive salary and comprehensive benefits package.
• Opportunity to work with a forward-thinking team on evolving ecommerce and marketing technology.
• A vibrant, collaborative workspace in Toronto with hybrid work options.
• Professional growth opportunities through training and certifications.

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