Market Research Analyst, Brand Health Tracking Hybrid) Posted Trending

Market Research Analyst, Brand Health Tracking

Toronto, ON, Canada (Hybrid)

Trending

Who We Are:

Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making.

We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026.

We are looking for someone who is deeply curious about people, brands, and business growth. This role is ideal for someone who enjoys asking questions, solving problems, uncovering patterns in data, and translating insights into action. This is an excellent entry-level opportunity for someone who is interested in starting a career in market research.

About Brand Health Tracking:

Brand building drives business growth by strengthening relationships with consumers, building desire over time. The Brand Health Tracking Service Line at Ipsos helps clients understand how people feel about their brands, tracks changes in performance over time, and provides insight into how advertising may be influencing consumer attitudes towards clients’ brands.

What makes this role important at Ipsos?

As part of the Brand Health Tracking team, you'll help some of Canada's leading organizations understand what drives brand performance and business growth. Working across categories including financial services, retail, telecommunications, technology, travel, QSR, CPG, and healthcare, you'll gain exposure to a wide range of business challenges, consumer behaviours, and growth opportunities.

You'll work day-to-day with data to uncover meaningful insights, collaborate across teams to solve client challenges, and develop the skills needed to become a trusted advisor. This role combines analytical thinking, problem solving, project management, and communication, providing a strong foundation for a career in brand strategy, insights, and advisory.

As you build your experience, your role can evolve beyond project execution. You'll have opportunities to contribute to client discussions, help synthesize and present findings, and support recommendations that influence business, brand, and marketing decisions. Over time, you'll develop the skills, confidence, and commercial perspective needed to become a trusted advisor to some of Canada's leading brands, helping turn consumer understanding into actions that drive growth.

What you can expect to be doing:

• Develop and update surveys, and maintain technical specifications in proprietary software
• Liaise with internal operations teams to progress projects through their lifecycle
• Perform quality checks throughout the project lifecycle
• Perform data verification and prepare reports
• Identify and solve project issues as they arise

This might be the job for you if you have:

• Experience in research, analytics, consulting, marketing, project management, business strategy, customer experience, communications, or related fields is an asset.
• Interest in business, marketing, consumer behavior and brand strategy
• Outstanding verbal and written communication skills
• Strong intellectual curiosity, excellent problem solving, and an analytical mindset
• Ability to simplify complex information
• High attention to detail: ability to balance overall project goal with key…