Social Media Content & Brand Activation Specialist

Social Media Content & Brand Activation Specialist

Job Category: Marketing

Requisition Number: SOCIA
001289

• Posted :
  September 21, 2026
• Full-Time

Showing 1 location

Toronto
Toronto, ON M9B 6K5, CAN

Position: Social Media Content & Brand Activation Specialist

Department: Marketing

Employment Status: Permanent Full-Time

Reports To: EVP, Marketing & Partnerships

Location: Hybrid – Toronto

Salary Range: $55,000 - $65,000

Role Type: Replacement role

Hiring Status: Current hiring

This exciting role is an opportunity to drive social media engagement and bring the brand to life for , one of Canada’s largest travel companies. The Social Media Content & Brand Activation Specialist creates engaging content, tells compelling travel stories and delivers memorable brand experiences that connect with new audiences and inspire Canadians to explore the world.

This hands-on role focuses on creating and publishing social content, growing an engaged community, and executing events, sponsor ships and brand activations that build awareness and turn travel inspiration into action.

The ideal candidate is a creative storyteller who is comfortable behind and in front of the camera, understands social media culture, and can turn trends, travel experiences and live events into relevant, engaging content. They bring curiosity for AI tools and innovation, along with the organization and energy to coordinate activations, engage with consumers and manage multiple priorities in a fast-paced environment.

• Develop, film, edit and publish content for platforms including Instagram, Tik Tok, Facebook and You Tube, with a strong emphasis on short-form video, Reels and Stories.
• Create platform-specific content, including travel inspiration, brand storytelling, behind-the-scenes coverage, promotional content and interviews.
• Write engaging captions, develop creative hooks and tailor messaging to each platform while maintaining a consistent brand voice.
• Build and maintain social content calendars, balancing planned campaigns with timely, spontaneous content opportunities.
• Identify relevant trends, cultural moments and emerging formats, and translate them into ideas that feel authentic to our brands.
• Capture and produce content independently, using mobile production tools and editing software, while collaborating with the creative team on larger initiatives.
• Source and repurpose user-generated and creator content, securing appropriate permissions before use.

• Coordinate and execute brand activations, sponsor ships, consumer events and partnership experiences that drive awareness, audience participation and engagement.
• Develop creative activation ideas that encourage social sharing, content creation and meaningful interaction with our brands.
• Coordinate event logistics, branded materials, partner deliverables and on-site setup with internal teams and external partners.
• Attend activations to engage with consumers and capture compelling photo and video content for use before, during and after each event.
• Create real-time social coverage and timely event recaps that extend the reach and impact of each activation.
• Incorporate relevant calls to action that encourage social follows, app downloads, sign-ups and further brand engagement.
• Ensure brand presentation, messaging and consumer experiences are consistent across activation touchpoints.

• Monitor social channels and respond to comments, messages and mentions in a timely manner, coordinating with customer service teams when needed.
• Proactively engage with relevant communities, creators and partners to strengthen brand visibility and build relationships.
• Identif…