Performance Marketing Manager -Responsable marketing à la

Job Description

Job Location TORONTO GO

The successful Performance Marketer will plan, execute, and optimize digital media investments to drive measurable business results. This role helps translate brand and customer objectives into disciplined performance marketing plans across paid channels, ensuring campaigns are built correctly, optimized thoughtfully, and stewarded with strong financial and analytical rigour. In this role, you will:
Translate business, customer, and campaign objectives into clear digital media plans across channels such as paid social and other performance-oriented environments. Manage core executional details of campaigns, including audience setup, asset trafficking, tagging coordination, quality assurance, calendar alignment, and handoff to agency or platform partners as required. Monitor campaign performance closely and use data to identify opportunities for optimization in targeting, placements, bids, creative rotation, landing experience, or budget allocation.

Design and support test-and-learn plans to improve media efficiency and effectiveness, helping the business learn what combinations of audience, message, channel, and asset are driving the best outcomes. Own performance tracking, reporting, and insight generation for campaigns, building clear summaries of what is working, what is not, and what actions are recommended next. Manage budgets and media stewardship carefully, ensuring investments are tracked accurately, aligned to approved plans, and optimized toward measurable return.

Partner with brand, sales, content, and analytics teams to ensure digital media plans connect with broader go-to-market strategies and consumer journeys. Work closely with agencies and external partners to ensure campaigns are implemented and optimized in line with approved strategy, technical requirements, and business priorities. Maintain a strong understanding of performance measurement frameworks, attribution considerations, and platform changes so media decisions remain informed and current.

Operate with agility across multiple campaigns and stakeholders, balancing strategic thinking with the detailed execution discipline required to keep programs running smoothly.

Experience Prior experience in paid media, digital marketing, analytics ecommerce or campaign operations

Business Acumen Understands how paid media contributes to growth, customer plans, ecommerce results, and overall business priorities

Media & Performance Expertise Strong grasp of paid social, search, programmatic, targeting, optimization, and campaign management principles

Financial Stewardship Disciplined budget management, tracking, forecasting awareness, and focus on efficient return on investment

Collaboration Works effectively with brand, customer, sales, analytics, finance, and agency partners in a matrixed environment

Digital Fluency Comfort with media platforms, reporting tools, tagging workflows, dashboards, and campaign operations

Data & Analytical Activation Able to interpret performance data, generate insights, and turn findings into concrete optimization actions

Sponsorship for work authorization is not available for this role. It is the applicant's responsibility to ensure they are authorized to work in the location to which they apply

We do not use Artificial Intelligence to screen, assess or select applicants

We are committed to employment equity and value diversity at our company. We encourage Indigenous Peoples, persons with disabilities, veterans and persons of all ages, races, ethnicities, religions, abilities, sexual orientations, and all gender identities and expressions to apply. P&G is committed to accommodating any applicant…