Senior Marketing Manager

Job Title:

Senior Marketing Manager, Acquisition – Digital Investing

Location:

Toronto, ON (Hybrid- 3 days onsite/ 2 days remote)

Hours:

37.5 hrs/week – 8:45 or 9AM start

JOB DESCRIPTION
The key objective of the acquisition marketing team is to grow awareness and acquire new clients for client’s Investorline (digital investing products) via marketing activities, partnering closely with internal business teams, sales, and external agencies to grow assets and market share.

The Senior Marketing Manager will lead programs and campaigns related to growth/acquisition marketing strategies, helping drive the objectives of the Investorline Acquisition Marketing team. The role requires a strong competency in strategy, product marketing, and go-to-market activations.

In addition, a core component of the role will be to own and drive the Investor Line enterprise growth strategy, which includes management and execution of owned channel campaigns and reporting.

Prospect Marketing:
Project / Program Management & Execution 40%

Lead and develop strategic marketing roadmaps, business cases, product initiatives and marketing programs.

Develop marketing campaigns rooted in customer research and business insights to drive awareness, digital traffic, engagement, and sales.

Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.

Develop targeting matrices to identify client groups for targeting and campaign optimization.

Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.

Production and submission of campaign and content briefs for external agency partners.

Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.

Lead Q/A and UAT prior to campaign deployment.

Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.

Enterprise Strategy and Growth:
Project and Campaign Management & Execution. 40%

Lead and develop strategic marketing program roadmaps, business cases, product initiatives and marketing programs to drive enterprise growth of Investorline.

Partner across, functional teams, multiple lines of business and product segment teams to identify opportunities for growth and development of Investorline value proposition.

Working with data and analytics team drive the development of marketing campaigns rooted in customer research and business insights to drive engagement and sales.

Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.

Develop targeting matrices to identify client groups for targeting and campaign optimization.

Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.

Production and submission of campaign and content briefs for external agency partners.

Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.

Lead Q/A and UAT prior to campaign deployment.

Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.

Identify areas of opportunity to increase production efficiencies, for example…