Digital & Social Media Specialist

Who We Are  At Northland, we’re enablers of change, united by our journey to transform the energy sector into the foundation for a sustainable future. Since our inception, we’ve been early movers in the energy industry, adopting new initiatives that pave the way for communities across the globe and helping forge their path towards a carbon-neutral landscape. We’re a different kind of independent power producer.

As developers, owners and operators who are at the forefront of the energy transition, we’re uniquely positioned to leave a lasting impact in the regions where we operate. We’ve expanded our business across Canada, the United States, Latin America, Europe and Asia to become a global leader, all by bringing together industry experts to find solutions with an entrepreneurial mindset.

While our work powers communities across the globe, Northland is powered by our people.
What you’ll do  As a Digital & Social Media Specialist, you will be responsible for executing Northland Power’s digital communications strategy and strengthening the company’s presence across global markets. Working closely with the Corporate Affairs leadership team, you will own execution and the day-to-day management of Northland’s corporate website and social media channels, including developing engaging content, executing digital campaigns, managing online communities and using analytics to continuously optimize performance.

Reporting to Manager of Communications & Workplace Services, this is a hands-on, execution-focused role for a digital communications professional who can translate strategy into action. The successful candidate will work closely with teams across the business to identify opportunities, tell Northland’s story, amplify key milestones and enhance engagement with priority audiences. This role is based at our Toronto headquarters and requires employees to work from the office a minimum of four days per week in accordance with Northland's hybrid work model.

Key Responsibilities   Own the day-to-day management of Northland Power’s corporate website, ensuring content is current, accurate, accessible and aligned with business priorities, brand standards and SEO best practices.
Manage and execute Northland’s global social media strategy across priority channels, driving audience growth, engagement and brand awareness.
Develop and maintain an integrated digital content calendar that supports corporate priorities, campaigns, project milestones, executive thought leadership and key business initiatives.
Support the development and delivery of digital campaigns that enhance Northland’s reputation, employer brand and stakeholder engagement.
Create, write, edit and publish compelling digital content across Northland’s website and social media channels, including written content, graphics, videos and other multimedia assets.
Lead community management across social media channels by monitoring conversations, engaging with audiences, responding to inquiries where appropriate and escalating issues when required.
Plan, execute and optimize paid social media, paid search and digital advertising campaigns to support corporate objectives and maximize campaign performance.
Monitor, analyze and report on website, social media and digital campaign performance using analytics and reporting tools, providing insights and recommendations to improve effectiveness.
Develop regular performance reporting, including channel metrics, campaign results and recommendations for continuous improvement.
Partner with Corporate Affairs and internal business teams to identify content opportunities and translate complex business priorities into compelling digital stories.
Manage relationships with external agencies, creative partners,…