Growth Marketing Manager; Hybrid

Location
:
Toronto, Canada (Hybrid Position, in office 2 days per week)

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, Open Table, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at Open Table has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

Open Table, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. Our technology helps restaurants, bars, wineries, and other venues attract guests, manage capacity, improve operations, and increase revenue.

As part of Open Table, you’ll join a global network that includes Open Table and Booking Holdings’ portfolio of travel brands. Together, we help people experience the world through dining and travel.

We're looking for a B2B Growth Marketing Manager to lead growth strategy for Open Table's independent restaurant segment. In this role, you will own how restaurants discover, activate, and grow with Open Table—across both our self-serve, product-led motion and our sales-assisted motion—and translate that strategy into a coordinated marketing and growth roadmap.

You'll partner closely with Product, Sales, Account Management, Revenue, and Analytics to build a frictionless self-serve journey, generate and convert pipeline for restaurants that need a sales-assisted path, and design the connective tissue between the two. This is an opportunity for someone who thrives at the intersection of marketing, product, and sales, is energized by ambiguity, and wants to own growth end to end rather than a single channel.

• Own the growth strategy for the segment. Develop a clear view of the independent restaurant segment, its customers and prospects, and the biggest opportunities across acquisition, conversion, activation, engagement, expansion, and retention. Translate business goals and customer insight into a focused roadmap.
• Lead the self-serve, product-led growth motion. Own the strategy and performance of the self-serve restaurant journey, from discovery through signup, activation, and conversion, partnering with Product and Web/CRO to test and scale improvements.
• Build and run marketing for the sales-assisted motion. Own pipeline-generation programs—outbound, account-based marketing, field marketing, and sales collateral—that generate and nurture pipeline for restaurants that need a consultative path, and partner with Account Management on expansion and retention marketing.
• Design the connection between motions. Define clear criteria and SLAs for when and how leads move between self-serve and sales-assisted paths, and build the feedback loops that let sales insight shape marketing strategy, and vice versa.
• Align on shared targets. Partner with Sales, Account Management, and Revenue leadership to set shared pipeline, conversion, and revenue goals, and establish the metrics—across both motions—that tell you where to invest, iterate, or stop.
• Use AI to move faster. Use AI tools to synthesize customer and behavioral insight, generate and test creative and messaging, and accelerate experimentation across both motions.
• Collaborate cross-functionally with Product, Sales, Account Management, Lifecycle, Web, and Analytics to bring together a cohesive growth strategy.
• Use data, customer insight, and business…