Senior Analyst - Marketing

Job Description
The successful candidate will be responsible for Co-Brand product marketing which includes developing annual plans to deliver Canada $ICS customer marketing objectives, including marketing and operational excellence, customer relevance, scalable engagement and healthy returns on non-acquisition investments. The successful individual will coordinate across $IC$S stakeholder teams on the investment and marketing strategies to influence and execute the marketing plan. This individual will work in close partnership with non-acquisition investment stakeholders to complete post campaign performance analysis to evaluate their effectiveness to optimize impact and efficiency.

Job Description
The successful candidate will be responsible for Co-Brand product marketing which includes developing annual plans to deliver Canada $ICS customer marketing objectives, including marketing and operational excellence, customer relevance, scalable engagement and healthy returns on non-acquisition investments. The successful individual will coordinate across $IC$S stakeholder teams on the investment and marketing strategies to influence and execute the marketing plan. This individual will work in close partnership with non-acquisition investment stakeholders to complete post campaign performance analysis to evaluate their effectiveness to optimize impact and efficiency.

Responsibilities

Work effectively across stakeholders to intake IC$S customer objectives and develop annual co-brand marketing plans, bringing along key stakeholders to ensure enterprise and partner objectives are met.

Improve the customer experience with relevant, timely and synchronized marketing and holistic treatment strategies throughout the customer lifecycle.

Lead the end-to-end marketing execution of strategies and campaigns. This includes working with creative agencies to develop marketing collateral, obtaining stakeholder approval and working with internal systems, internal & external teams, vendors, and partners to deploy marketing initiatives.

Support the flawless execution of the marketing plan in coordination with local and central teams, with a step-up on controls and marketing excellence to meet our regulatory and compliance requirements, and deliver on our promise to customers.

Measure campaign performance against KPIs to inform future strategies.

Qualifications

University degree in marketing, business and/or professional experience in these domains.

Experience in execution of digital marketing strategies and digital campaign management.

Strong communication and influencing skills. This includes presenting to peers and being able to sell new ideas and solutions.

Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners with a passion for driving results.

Excellent relationship-building, collaboration, influencing, and communication skills across a diverse group of partners.

Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment.

Must be proficient in use of Excel and Power Point and be comfortable with the rest of the Microsoft Office suite and adaptable to using emerging AI tools.

Personal Attributes Sought

Naturally curious and possess a growth mindset.

Seeks opportunities to learn and develop.

Professional, self-motivated and driven to succeed.

Integrity & personal accountability.

Collaborative and able to work effectively in partnership with different stakeholders.

Employment eligibility to work with American Express is required as the company will not pursue visa sponsorship for these positions. The job posting is for an existing vacancy.

Benefits
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries

Bonus incentives

Support for financial-well-being and retirement

Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

Generous paid parental leave policies (depending on your location)

Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

Free and confidential…