Senior Associate, Copywriter

161 Bay Street (93021), Canada, Toronto, Toronto, Ontario,

About Capital One Canada

For 30 years, we've been on a mission to change banking for good. We challenge the traditional bank stereotype, fostering a culture where innovation thrives and bold ideas are celebrated.

We're driven by what's possible, leveraging the power of data and technology to empower innovative solutions, inspire one another to dream boldly, and take transformative ownership of decisions and outcomes that directly impact millions of Canadians. Every challenge is an opportunity to lead from the front, working together toward a shared vision that extends far beyond banking.

We balance high-performance with investment in your long-term success, ensuring you have the support you need to do your best work. Here, you'll take full accountability for your path, upskilling through hands-on experience and mentorship, to turn your curiosity into a career built on your own terms.

Are you ready to redefine what's next?

We're a united group of creative problem-solvers dedicated to delivering best-in-class, performance-accountable experiences. By connecting with Canadians in ways that spark action and build trust, we transform business intent into measurable market success. Join a collaborative environment where your craft is valued and your impact is visible across every channel we touch.

In this role, you'll be the strategic voice behind our content marketing and brand engagement initiatives, responsible for crafting, optimizing and leading our content engine across content marketing blogs, marketing emails, organic social media, internal communications, and talent branding initiatives. As the guardian of our brand's pulse, you'll use your words to engage new audiences, deepen customer loyalty, attract top talent, and bring our vision to life.

You're someone who blends storytelling with conversion psychology, knows how to pack a punch into social media character limits, write engaging long-form editorial content, and structure content for discoverability across modern and AI-driven search engines - and loves seeing your words drive actual results. You're interested in the "why" as much as the "what," and you're ready to collaborate with a high-energy team of designers, editors, localization specialists, process managers and project managers to bring our content pillars to life.

If this sounds like you, we want to hear your story.

• Leveraging strong writing and deep content strategy expertise to craft compelling, on-brand, error-free content for content marketing blogs, marketing emails, organic social channels and talent brand communications.
• Interpreting and building upon creative briefs to deliver digital messages including lifecycle marketing emails, blog articles, social media posts, employer brand messaging and recruitment campaign content.
• Ensuring that messaging fits its delivery format, channel or stage of the consumer or candidate journey, and incorporates standard SEO, AI search visibility, user experience and accessibility standards.
• Partnering closely with graphic designers, editors, localization specialists, process managers and project managers to facilitate cohesive, deadline-driven work.
• Developing and maintaining systems and best practices for content creation, maintenance and repurposing. Using appropriate tools, frameworks and design systems to do so.
• Interpreting business priorities, reviewing performance metrics (such as open rates, click-through rates and social engagement) from current or previous communications, and developing strategies for creative messaging to influence them.
• Presenting to internal stakeholders, advocating for content strategies and best practices, and anchoring recommendations with reasoning.
• Demonstrating knowledge of evolving industry trends and technology, including AI adoption, and adapting creative strategies to leverage them effectively.
• Conducting periodic competitive audits across industry content, social channels and talent acquisition marketing.

• 4+ years of experience in multichannel content creation (content marketing, copywriting, social media, blogging, digital email marketing, talent/employer branding, etc.)
• 4+ years of experience writing and editing professional copy. Demonstrated proficiency with CP Style and adherence to internal brand style guides.
• Produced marketing emails, editorial blogs,…